EthicalAds Newsletter - September 2023

New features

Our progress in September was:

• We produced two content pieces about what happens when a publisher on our network truly goes viral and one on optimizing European ad campaigns in the GDPR era.
• Our ad server hit v3.0 when we upgraded Django, a core dependency
• Our Q4 prospectus is up on our site. It contained small price increases for specific audiences in the US & Canada.

You can always see our latest server updates in our ethical-ad-server changelog and ethical-ad-client changelog.

September advertising stats

In September 2023:

• We generated $38,554.01 for our publishers. This is down slightly from August but is about the same on a day by day basis accounting for the shorter month.
• We had 173 publishers on our network with at least one paid ad impression.
• We had 18,374,509 paid ad views across the world. A slight increase over August.

October is trending a bit higher than September so we're expecting a slightly stronger month. We are running a few very broadly targeted campaigns by both geography and topic which usually results in a higher percentage of our overall inventory being sold.

Upcoming features

The major features in our upcoming roadmap for October:

• The advertiser reporting features that will help integrate our metrics with Tableau to update performance metrics automatically, is continuing but very slowly. We're aiming to collaborate with a few advertisers who use Tableau (or something similar) to make sure we build exactly what our advertisers want. If you're interested in this, please get in touch!
• We are making some improvements to better handle multiple ad placements on the same page. Our policy is still to not have our ads beside competitors' ads and to have just 1 ad at a time, but there are some situations like very long pages where we allow multiple ad placements on a case by case basis.

Thanks again for being along with us on this journey to build an ethical ad network. Please email us if you have any ideas or feedback on our product or roadmap, we always love to hear from you.