Fair and upfront pricing for your campaign
Our ad pricing is completely transparent and simple to understand
Pricing for Q4 2026
Prices are per thousand impressions (CPM) with a $1,000 minimum ad buy.
For other region prices or customizations, see our prospectus or try our campaign calculator.
We offer a 10% discount for ad buys of $3,000 and 15% for $25,000. 10% additional discount for auto-renewing campaigns.
| Topic | Run of Network (Recommended) | US, Canada, UK, Australia, New Zealand, Ireland |
Blend: W. Europe + US, Canada, UK, Australia, New Zealand |
|---|---|---|---|
| Custom niche targeting | $5.00 | $8.00 | $6.50 |
| Security / privacy | $4.35 | $6.95 | $5.60 |
| AI / machine learning | $4.60 | $7.50 | $6.00 |
| DevOps | $4.10 | $6.50 | $5.25 |
| Frontend web / JavaScript | $4.35 | $6.95 | $5.60 |
| Backend web development | $3.80 | $6.25 | $5.00 |
| All developers | $3.10 | $5.25 | $4.12 |
Example campaigns
These example campaigns will give illustrate the prices and what you can expect.
285k impressions
Geo targeting US, UK, Canada, Ireland, Australia, New Zealand
Topic targeting All developers
Rate $5.25 CPM
Est. ~340 clickthroughs
833k impressions
Geo targeting North America, W. Europe, Australia, New Zealand
Topic targeting AI / ML
Rate $5.40 CPM
(10% discount for $3k+)
Est. ~1,000 clickthroughs
Price your exact campaign with the campaign calculator.
Frequently asked pricing questions
How do prices vary?
Pricing varies based on the audience and geography of the developers you're trying to reach. We also make small updates to our prices quarterly to balance demand.
Are the prices monthly? Quarterly?
Campaigns can be one-time, monthly, or quarterly. All pricing is per impression (CPM). You will receive an invoice for your campaign (or you can be billed monthly for longer campaigns) and the per impression price is set for the length of your campaign.
Do you offer flat-rate sponsorships or site takeovers?
Yes. In addition to CPM-based campaigns, we offer exclusive, 100% share-of-voice takeovers for select open source properties across our network, such as our Flask documentation takeover.
Do you offer discounts for larger campaigns?
Yes. We offer an automatic 10% discount for ad buys of $3,000 or more, 15% for $25,000+, and an additional 10% discount for auto-renewing campaigns.
Have more questions? Our Advertiser FAQ has more answers!