Fair and upfront pricing for your campaign
Our ad pricing is completely transparent and simple to understand
Pricing for Q2 2024
Prices are per thousand impressions (CPM) with a $1,000 minimum ad buy.
For other region prices or customizations, see our prospectus or try our campaign calculator.
We offer an automatic 10% discount for ad buys of $3,000 and 15% for $25,000.
| Topic | US, Canada, UK, Australia, New Zealand, Ireland |
Blend: W. Europe + US, Canada, UK, Australia, New Zealand |
France, Germany, Western Europe |
|---|---|---|---|
| Security / privacy | $6.50 | $5.25 | $4.00 |
| Data science / machine learning | $6.25 | $5.00 | $4.00 |
| DevOps | $6.25 | $5.00 | $4.00 |
| Frontend web / JavaScript | $6.25 | $5.00 | $4.00 |
| Backend web development | $5.75 | $4.50 | $3.50 |
| All developers | $4.75 | $3.80 | $2.85 |
Example campaigns
These example campaigns will give illustrate the prices and what you can expect.
280k impressions
Geo targeting US, UK, Canada, Ireland, Australia, New Zealand
Topic targeting All developers
Rate $4.75 CPM
Est. ~336 clickthroughs
1,000k impressions
Geo targeting North America, W. Europe, Australia, New Zealand
Topic targeting Data scientists
Rate $4.50 CPM
(10% discount for $3k+)
Est. ~1,200 clickthroughs
Price your exact campaign with the campaign calculator.
Frequently asked pricing questions
How do prices vary?
Pricing varies based on the audience and geography of the developers you're trying to reach. We also make small updates to our prices quarterly to balance demand.
Are the prices monthly? Quarterly?
Campaigns can be one-time, monthly, or quarterly. All pricing is per impression (CPM). You will receive an invoice for your campaign (or you can be billed monthly for longer campaigns) and the per impression price is set for the length of your campaign.
Have more questions? Our Advertiser FAQ has more answers!