What Makes EthicalAds a Great Carbon Ads Alternative

We know that we are competing with a few other ad networks that focus on developers. This page talks a bit more about how we're different, and why you might want to choose us instead of Carbon Ads either to run your next campaign or to host ads for your site.

Carbon and their parent company BuySellAds have attractive, unobtrusive ads. Like us, they also focus on developers and related niches. We are happy to compete with a company that also cares about the user experience around ads. However, there are some differences between EthicalAds and Carbon especially around privacy, transparency, and community focus. Let's explore them.

Transparency: Public and clear pricing and performance data

If you're planning a new ad campaign, you want to know how much it will cost and on what sites will your ads appear. Unlike Carbon, our pricing and minimums are public on our website. You know what your campaign will cost without surprises. We have reports to show you exactly which sites are showing your ads.

For sites showing ads from EthicalAds, we have a revenue calculator to help you understand and estimate how much you will earn with us. Just as we show advertisers where their ads appear, we show publishers the companies whose ads appear on their site.

Support: You can always get a human on a call or email

Unlike larger ad networks, we are small, scrappy, and you can always get in touch with a real person within a day or two about any support you need.

We are interested in building lasting relationships with both our advertisers and our publishers. We want them to succeed and the majority of our business comes from repeat advertisers and long-term publishers.

Privacy: We never set an ad cookie or load third-party scripts.

When running a web site, if you integrate with an ad network, you expect to send data to that network. When using a provider like Carbon Ads, you are also sending data to third-parties that you didn't even know about. EthicalAds will never load JavaScript from other providers on your pages.

EthicalAds is 100% GDPR and CCPA compliant.

Carbon Ads reserves the right to set cookies on your browser session, as well as load scripts or resources hosted by third parties into a publishers web page. You can see a screenshot of Carbon Ads loading a Google tracking pixel here:

Carbon sometimes loads third-party resources from Google or other trackers

Removing Our 3rd Party Ad-Serving Cookie from Your Browser

— Carbon Ads (BuySellAds) Privacy Policy

EthicalAds will never set cookies on your users, and we don't use any user-specific data to target advertising. This means you don't need a cookie banner, we are GDPR-compliant, and your users' data is not being tracked across the internet.

Open Source: Building on our transparency, our code is open source

The code behind other networks is proprietary and incredibly complex. This is because there is a large amount of time being spent trying to figure out exactly who you are and how to target you with an ad.

With EthicalAds, our code is both simple and open source. You can look at our ethical ad server and ethical ad client on GitHub. You can read the exact logic we use to select that ads that show on your website, because we don't need complex tracking logic.

Join today: Ready to take the next step?

Improving the advertising ecosystem is why we are building our company. We hope that you'll join us.

We believe the open source community should show the way forward, since we have a deep understanding of how privacy issues impact the internet. We have space for additional publishers, and look forward to building something meaningful with you:

• Run your next ad campaign with EthicalAds
• Become a publisher today
• Follow our journey in our newsletter