Information about our Developer Audience

Marketing to developers has never been easier with our developer-focused ad network.

The best ads and ad campaigns know exactly who their audience is and how to guide them toward the desired action. Advertising with EthicalAds is no different.

Demographic breakdown

  • While virtually all of EthicalAds' visitors are software developers, these developers have varying skill level and interests.
  • Across the EthicalAds network our peak usage is during business hours. Many of our users are viewing our ads during the regular course of their jobs.

Geographic breakdown

  • EthicalAds' audience is geographically distributed with about a third each coming from the Americas, Asia, and Europe. Our largest traffic source countries are the USA + Canada (~22%), the United Kingdom + France + Germany (~13.5%), and India (~10%).
  • While many pages are localized, over 90% of views are for English language pages.

Topic breakdown

  • The EthicalAds network is particularly popular in the Python community (~60% of pageviews).
  • Our four topic groupings cover around 95% of all pages served. Frontend is the most popular (~43%) followed by backend (~32%), data science (~15%), and devops (~15%).

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