EthicalAds Newsletter - July 2022

New features

These are the major features we released in July:

• Our machine learning model that analyzes the content around where our ads appear so we can show the best possible ad rolled into production. Showing the best possible ad makes more money for publishers and shows advertisers' ads in the right context to perform amazingly.
• In our ad client, we released an ad fixed to the footer. Already a number of publishers have chosen it and it performs great!
• In our audiences section, we added some details of the top publishers across our network for each of the major topics we focus on.

You can always see our latest server updates in our ethical-ad-server changelog and ethical-ad-client changelog.

July advertising stats

In July 2022:

• We generated $35,670.95 for our publishers.
• We had 131 publishers on our network with at least one paid ad impression.
• We had 14,563,179 paid ad views across the world.

We continue to see strong demand for advertising and these figures are just below our all time records.

Our wins

We received a very nice review from a customer on a developer marketing blog that has resulted in a significant number of advertiser prospects asking for more information. There's truly no greater praise than a customer telling others about us.

Tricky bits

For August, we did see a large advertiser reduce spending and we expect a small slowdown over the month. We have 3-4 advertisers who each account for about 10% of our total revenue and losing one of them results in unsold inventory. Running an ad network is always a balance between supply of ad placements and demand for developer eyeballs and finding that balance can be tricky especially since advertising is usually not sold in contracts longer than a quarter.

Upcoming features

The major features in our upcoming roadmap:

• We received some great feedback on our product positioning and landing pages and we are working to improve our marketing and positioning in August. We are also reading a book on positioning ("Obviously Awesome" for the curious) in our company book club.
• In August, we dealt with a fair amount of ad scammers testing our defenses. Fortunately, we were able to discover them quickly and protect ourselves and our advertisers. This is a constant battle and hopefully we can share some of what we've learned and some of the brazen tactics from the scammers in an upcoming post.
• We plan on making a number of improvements to our ad reporting for advertisers including speeding up performance and showing more graphs, maps, and charts to help make sense of all the data.

Thanks again for being along with us on this journey to build an ethical ad network. Please email us if you have any ideas or feedback on our product or roadmap, we always love to hear from you.