EthicalAds Newsletter - April 2022

New features

These are the major features we released in the last month:

• In our server, we've begun implementing server-side keywords analysis! This will let us swap out our algorithms easier for better topic-detection in the future.
• We've also started crafting custom advertiser keyword dashboards in metabase to give our recurring clients more insight into which keywords affect CTR the most.
• In our publisher dashboard, we've launched a new publisher onboarding checklist to make getting approved for paid ads easier than ever.
• We're also debuting a similar advertiser onboarding page in our dashboard for new advertisers, outlining the steps to kick-off their campaigns.

You can always see our latest server updates in our ethical-ad-server changelog and ethical-ad-client changelog.

April advertising stats

In April 2022:

• We generated $38,967.84 for our publishers.
• We had 124 publishers on our network with at least one paid ad impression.
• We had 16,246,064 paid ad views across the world.

April was another record breaking month in terms of revenue! Our daily revenue peaked at almost $2500 and not a single day saw less than $1000 in revenue.

Tricky bits

We succeeded in selling all of our traffic in high-demand topics and regions in April, leading to the aforementioned revenue record! Thus, we've been brainstorming new methods of getting the word out to new publishers such as revamping our landing pages and producing quality original content. Expanding our network by onboarding new publishers is now our top priority so we can continue to meet advertiser demand.

Upcoming features

The major features in our upcoming roadmap:

• Reworking our topic-detection infrastructure and algorithm in our server (in progress!!).
• Highlighting our 10% discount on ad buys over $3000 in the flight report page.
• Building more information about pricing into our ad server, so we can work towards automated self-serve re-up campaigns.

Thanks again for being along with us on this journey to build an ethical ad network. Please email us if you have any ideas or feedback on our product or roadmap, we always love to hear from you.