EthicalAds Newsletter - December 2021

Ra Cohen
EthicalAds Newsletter - December 2021
Photo by Aaron Burden on Unsplash

Happy New Year! December was a shorter month for us at EthicalAds so this update will be short and sweet.

New features

These are the major features we released in the last month:

You can always see our latest server updates in our ethical-ad-server changelog and ethical-ad-client changelog.

December advertising stats

In December 2021:

  • We generated $31,782.17 for our publishers.
  • We had 102 publishers on our network with at least one paid ad impression.
  • We had 13,654,617 paid ad views across the world.

As expected, our views did decrease precipitously during the holidays (down around 40% from November), but our revenue only decreased by 8% over the same time. This was due mostly to some large, inexpensive campaigns wrapping up in addition to launching some highly targeted campaigns with a higher avergae CPM.

Tricky bits

Onboarding new publishers remains our largest hurdle to growth. We're attempting to combat this by creating and sharing interesting new content, like our first publisher interview with the creator of daily.dev Ido Shamun.

Upcoming features

Not many items on our roadmap were changed in the December flurry but we are conducting exciting research into incorporating more complex natural language processing methods as a part of our decision engine.

The major features in our upcoming roadmap:

  • Improved keyword extraction occuring in the ad server as opposed to the ad client.
  • More intuitive graphs in the ad server for advertisers and publishers.
  • Adding view time reporting to ensure high quality views are counted as such.
  • Highlighting our 10% discount on ad buys over $3000 in the flight report page.

Thanks again for being along with us on this journey to build an ethical ad network. Please email us if you have any ideas or feedback on our product or roadmap, we always love to hear from you.

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