EthicalAds Newsletter - June 2021

New features

These are the major features we added in the last month:

• In our ad server, we updated the weighting algorithm to slightly bias showing CPC ads on higher CTR publishers.
• Our ad server now tracks historical changes to ad campaigns, allowing us to track changes over time to better understand performance.
• Also in our ad server, we added actions to allow our staff to handle adding new publishers and processing publisher payouts.
• On our website, we updated our prospectus and pricing information for Q3.
• We also recently expanded our Publisher Guide on the Learning Hub.

You can always see our latest server updates in our ethical-ad-server changelog.

June advertising stats

June was a slight improvement over May for advertising as we had some new ad buys start as well as a couple new publishers.

In June 2021:

• We generated $24,362.13 for our publishers. Of this, $12,696.56 was to third-party publishers, with the rest to Read the Docs.
• We had 106 publishers on our network with at least one paid ad impression.
• We had 14,574,934 paid ad views across the world.

Reminder, we are actively working to onboard new, high quality publishers, which will expand our ad inventory.

Tricky bits

We are still verging on max capacity with regards to ad inventory. We slightly raised our prices in Q3 in our high demand areas to address this. Also, we rolled out a number of new house ads across the network to find new publishers. Unfortunately, determining the success of these new ads is difficult without using common third-party tools that track users. We are looking into privacy preserving analytics options for our website.

Upcoming features

The major features in our upcoming roadmap:

• Adding a staff interface for customizing ad flights.
• We are still not sure of the best way to implement referrals. We might try something simple to see if it works, and build on it if we find that it works.
• View time for ads will allow us to ensure a fair system for counting valid views as well as provide a metric for publisher quality.

Thanks again for being along with us on this journey to build an ethical ad network. Please email us if you have any ideas or feedback on our product or roadmap, we always love to hear from you.