EthicalAds Newsletter - March 2024
There's a small change from past newsletters for this month. Rather than publishing a February newsletter in early March, we're …
October was another productive month on our side. We continue to onboard new publishers and advertisers. Growing the network each month feels great, and we're always looking for more folks to join.
In terms of development, we've been focusing a lot on performance and reporting improvements. This work makes sure ads load fast, which improves the user experience. The additional reporting improvements we've made should help publishers understand the ads running on their site in more detail.
In terms of stats, in October 2020:
Notably, we actually had fewer ad views this month, mostly because one of larger publishers had some integration issues. We were able to increase revenue though with fewer ads, which shows that our pricing increases are starting to take effect.
The big things we added this month:
You can always see our latest updates in our ethical-ad-server changelog.
It feels like we've managed to address most of our existing issues. Our server performance has been a nagging issue since launched, and it's very excited to have fixed it and seen quite impressive gains. Having additional infrastructure to handle periodic reporting is also another major thing we needed to do, so that we can add more reporting without impacting advertising performance.
We have a signed contract with the Acceptable Ads program, which is a major milestone. We expect this change to roll out early in November, which we forecast will bring an increase of 15% more ads shown. This will increase our publishers revenue and removes a large structural barrier that we faced to competing with other advertising networks.
One of our ongoing worries is about balancing supply and demand on the network. Especially with keyword targeting, it can be hard to maintain fill rates across our publisher network while also fully filling campaigns for our advertisers. We expect this will continue to be a difficult task forever, but we're slowly starting to understand how to balance this tension. We're also working to manage expectations on both sides, knowing that forecasting web traffic isn't an exact science.
Our upcoming roadmap has a few major tasks on it this month:
There are many other small tasks we'll continue to work on, along with lots of email :)
Thanks again for following along on our journey, and we're excited to continue to build something we can all be proud of.
There's a small change from past newsletters for this month. Rather than publishing a February newsletter in early March, we're …