Announcing the Flask Documentation Takeover

David Fischer
Announcing the Flask Documentation Takeover

Today, we're introducing something new: our first documentation takeover, starting with Flask's official documentation. Flask needs little introduction as one of Python's top web frameworks used by about a third of Python developers 1, and its docs get over 150k human visitors per month (more if you count agents, which we don't). This new ad format gives developer marketers a great way to get their message in front of Python engineers right as they're building, while helping support an important open-source project. You can check out the full details, or book a campaign, at our Flask takeover page.

How this is different (yet familiar)

There's a couple of differences between this new offering and our traditional ad network, but some things are the same:

  • Rather than rotating ads on different pages, advertisers will be the only advertiser on Flask's documentation all week or all month long. This will be 100% share-of-voice with no other ads on the page whatsoever.
  • The ad spot will be a prominent and always above-the-fold header placement at the top of the docs. Advertisers can visit Flask's docs during their campaign and see exactly what everyone else is seeing.
  • For advertisers, this placement can be booked on its own or in addition to a traditional campaign on our network. It will give the same transparency and reporting as the rest of our network.

More exclusive properties coming soon

Flask is our first partner for this exclusive, one-advertiser-at-a-time model, and we're thrilled to team up with them. We will have more exclusive developer properties coming to the network soon. If you're a publisher running a high-traffic project or documentation site (which is what EthicalAds was originally designed for), but our traditional network wasn't the right fit or you'd like to explore this more exclusive model, we'd love to chat. Please contact our publisher team — you'll get a human response in less than a day. If you're an advertiser looking to own the premier spot on Flask documentation or get early access to other upcoming placements on similar prominent sites, reserve your placement today.


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