EthicalAds Newsletter - February 2025

New features from the previous month

• A new advertiser report with a domain breakdown report was released. This report will break down advertiser traffic by the domain where the ad was shown. Quite a few advertisers asked for this.
• We ran a few niche targeting campaigns end-to-end and made a number of improvements including a large scanning project across almost all of the commonly browsed pages across our network. We're really excited about this feature and think it will yield better results for advertisers (it has so far) and enable us to target various developer niches that were too small to target previously.
• We have begun creating a data lake with DuckDB that will allow us to much more efficiently get estimates for how large various audiences are for both niche targeting and for just bespoke campaigns. For example, advertisers ask us how large of a campaign they could put together for backend devs (or SMS 2FA, or databases, or anything they can think of) across just a few countries or even a single country. This will allow us to have much more accurate estimates based on historical data.

You can always see our latest server updates in our ethical-ad-server changelog and ethical-ad-client changelog.

January advertising stats

Last month:

• We generated $33,801.05 for our publishers and they'll receive this in a payout next week.
• We had 176 publishers on our network with at least one paid ad impression.
• We had 23,585,060 paid ad views across the world.

January has historically started slowly and this year is no different. We have a stronger February lined up.

We recently lowered prices on a few audiences so it's a good time to start a campaign if you've been on the fence. If you're interested in running a campaign, get in touch!

Upcoming features

The major features in our upcoming roadmap for February:

• We hit a few snags but optimizing PayPal payouts but it should roll out this month. Did you know that PayPal charges an additional fee for making payments with their API?
• We're aiming to have a new ad format for sites that want a fixed header ad. This wasn't finished up last month.
• We're aiming to produce a tech-focused content piece about what we're doing with DuckDB and how it's been a great pair with PostgreSQL.

Thanks again for being along with us on this journey to build an ethical ad network. Please let us know if you have any ideas or feedback on our product or roadmap, we always love to hear from you.