EthicalAds Newsletter - December 2024

New features from the previous month

• We built a bulk importer to handle uploading ads in bulk. A couple advertisers asked for this to speed up the process when running multiple campaigns across different geo- or contextual targeting. This lets advertisers prepare ads in Google Sheets or Excel and import it.
• It's now possible to have lower-privilege accounts for advertisers and publishers who can view reports but not change any settings or ads.
• We added some new variables that advertisers can use in their landing page links and in UTM parameters. This lets advertisers capture the specific ad flight the ad was from as well as some other possibilities.

You can always see our latest server updates in our ethical-ad-server changelog and ethical-ad-client changelog.

November advertising stats

Last month:

• We generated $34,754.89 for our publishers and they'll receive this in a payout next week. This number is lower than it has been in recent months.
• We had 178 publishers on our network with at least one paid ad impression.
• We had 24,144,837 paid ad views across the world. This number is still pretty high but we are running a number of really broad, but low priced campaigns.

We are continuing to see weakness in our core markets. If you've been waiting for a good time to advertise with us, we have a holiday price reduction you can take advantage of. If you're interested in running a campaign, get in touch!

Upcoming features

The major features in our upcoming roadmap for December:

• We are beginning to experiment with some larger ad placements on publishers who want this. If you're an advertiser interested in a larger ad format, let us know.
• In addition to a report by publisher, we're building a report that breaks down advertiser traffic by the domain where the ad was shown. Quite a few advertisers asked for this.
• We will be releasing our new prospectus for Q1 in the next week.
• We're aiming to have a new ad format for sites that want a fixed header ad.

Thanks again for being along with us on this journey to build an ethical ad network. Please let us know if you have any ideas or feedback on our product or roadmap, we always love to hear from you.