We recently read
The Elements of User Onboarding
by Samuel Hulick in our
book club.
Based on this, we made a few improvements to help our user onboarding including our
new advertiser checklist and pointing to some existing guides we have to help advertisers
create compelling ads.
We made a small change to show the domain where the user will go
when they click on an ad. This is a good move we've wanted to make in the name
of user experience and transparency, a couple of our core differentiators as an ad network.
We generated $41,421.21 for our publishers and they'll receive this payout this Thursday.
This is a little higher than June even accounting for the extra day in July.
We had 180 publishers on our network with at least one paid ad impression.
We had 16,615,674 paid ad views across the world. Fairly unchanged from the previous month.
July is having a little bit of a slow start,
but we expect to be inventory constrained within the next few days.
We are always looking for high-quality developer-focused sites
or free (ad supported) versions of developer-focused products to host our ads.
Get in touch!
Upcoming features
The major features in our upcoming roadmap for August:
We are continuing to work on our niche targeting
using the ML embeddings/page similarity and building it into our ad serving.
We started testing in July and performance was pretty bad. Keeping ads fast is very important to keeping them performant.
We're going to continue working on this in August.
We're continuing some of the work we started earlier this year on
rotating ads automatically.
We're going to begin rotating ads (with limits) when the tab is switched or the window is minimized
and then comes back into focus.
This feature is now complete and we're going to be testing it this month.
We are working on some changes to support a "run of network" blend across geos and topics.
Many our advertisers buy geo-targeted campaigns
and we want an easy way to buy campaigns that give a good mix of traffic across a range of geos
while still making sure the campaign fills a minimum percentage in specific regions.
Think of a campaign that will fill 25% in North America, 25% in Europe, and 25% across Asia,
and 25% the rest of the world.
The changes to make this possible are mostly built already and most of this work will be
to position and price these campaigns. This lets advertisers buy a wide cross-section
of our network and then focus on what is performing best and lets us ensure we sell more of our
hard-to-sell traffic for our publishers.
Thanks again for being along with us on this journey to build an ethical ad network.
Please let us know if you have any ideas or feedback on our product or roadmap,
we always love to hear from you.